Trends of natural cat food market in 2022

The category of natural cat food continues to expand as the brand focuses on providing pets with high-quality protein, sufficient moisture and diverse flavors. As cat owners are becoming more and more interested in better quality food, manufacturers are providing natural diets that provide cats with the nutrients they need and avoid unnecessary ingredients and processing.

Amelia perches, social media and public relations manager of Nulo pet food, a manufacturer in Austin, Texas, said that many current cat food manufacturing and consumption trends have been in line with human nutrition trends, avoiding highly processed, synthetic and genetically modified ingredients. Natural means that cat food meets the nutrition requirements of carnivores, and these ingredients come from well-known suppliers. Most of the protein in cat diet should come from meat, poultry and fish, not plants. In addition, carbohydrates should be kept at the lowest level, and controversial additives should never be used.

Rob Cadenhead, general manager of Gott pet products, headquartered in St. Francis, Wisconsin, which is the parent company of the pet food brand hound & Gatos, said that in order to obtain the qualification of "natural", a food should come from natural ingredients, contain no additives or artificial preservatives, and reduce processing as much as possible. Consumers are looking for brands they can trust and foods with identifiable ingredients.

As choices become more and more, cat owners also have more research on cat diet. Today's cat owners are more open-minded than before. In addition to looking for a diet characterized by real animal protein, they are also looking for a diet with functional ingredients, such as sweet potatoes, broccoli, berries and whole eggs. They are avoiding wet recipes that use controversial ingredients, such as refined animal fat, carrageenan or guar gum, and dry recipes made from highly processed refined poultry powder.  

Shoppers are carefully studying the ingredients in pet food. When customers come in and say they want a "natural food", what they really want is a healthy food containing high-quality ingredients. It is not enough for them to only see the word "natural" on the bag. They still want to see the ingredients.

Elements such as high-quality protein, formulas for life stages and specific varieties, and super food ingredients are important to cat owners. But what is more influential is the health benefits related to them, such as the unique formula for feeding kittens, indoor adult cats and elderly cats, and the solutions for special needs such as weight and wool ball management. Consumers of high-quality cat food expect to obtain the same solution as traditional products, and more believe that what they put into pet bowls is indeed the best choice for long-term health.

Cat owners who want to give their pets the best food are willing to pay a little more. Although the price is relatively high, freeze-dried diet is becoming more and more popular. This is due to the perceived quality and purity of ingredients, and wet food is still the first choice for pet owners.

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